Robert Safrata is entrepreneur with over 25 years of experience acquiring, building and growing companies by delivering a triple bottom line. At Changequity, he is focused on transforming high-carbon companies into restorative, market-leading businesses.

Robert has a successful track-record of acquiring under-performing companies and executing a turnaround strategy that drives growth and profitability, with a focus on integrating sustainability into the business. 

In 2000, Safrata acquired Richmond, BC-based courier company NOVEX out of receivership. The strategy included being a leader in sustainability practices with the addition of hybrid vehicles to the company’s fleet of over 100 vehicles and in 2010, the company added Canada’s first 2 all Electric Trucks to its fleet.  NOVEX wins awards for raising the bar and setting new standards of environmental ethics in a business historically not known as being environmentally sensitive.

More recently, Safrata purchased West Coast Sightseeing in 2009 – a 25 year Vancouver based tourism business.  The first initiatives at West Coast were walking and bike tours and a partnership with the BC Breast Cancer Foundation donating $1 per visitor on the Big Pink Bus Tour. This is in keeping with triple bottom line business practices.  The company is now the largest bus tourism business in Vancouver.

As an industry leader and speaker, Robert has delivered Al Gore's "An Inconvenient Truth" to audiences across North America and regularly shares the story of NOVEX's transformation from a high-carbon business into an industry leader as a certified B-Corp and the greenest courier company in Canada. 

Robert served as an inaugural member of Vancouver's "Greenest City Action Team" helping to guide economic development leadership towards the goal of making Vancouver the greenest city in the world by 2020.

Robert believes strongly in giving back to the community. He is a member of the Young Presidents Organization and past Chairman of Outward Bound Canada, organizations he continues to actively support.  He also served on the Board of Tourism Vancouver andwas past Chair of the Audit Committee where he was instrumental in guiding the organization towards greening its investment portfolio to achieve greater returns.

As a member of the Canadian Alpine Ski Team from 1973 to 1978, Robert competed in the 1976 Olympics in Innsbruck, Austria.  The discipline and drive of competitive sport continues to guide his triple bottom line approach to business.